Anantara Resorts has launched a redesigned website with increased content and engaging, simple-to-use functions.
The key features of the dynamic new design include the addition of user-derived content from blogs; an Anantara experience portal which consists of micro-sites for specific areas of interest; and more prominent sites for each individual resort within the Anantara group. In addition, the revamped site brings together a harmony of colors, large images and content that reflects the dynamic and indigenous offering of Anantara Resorts.
Those utilizing the revamped website will be impressed with the design aesthetics as well as the user-friendly functions. Each resort and interest area has been given its own, unique URL which is concise and easy to remember - the prefix comprises of the location name, for example: huahin.anantara.com.
Similarly, special interest areas or programs will be allocated a URL and micro-site to establish their own identity and to promote increased guest participation. Labelled the Anantara Experience portal, these micro-sites are aimed at nurturing niche communities who share an impassioned interest in a particular Anantara program. For example, those interested in the resident elephants at Anantara’s Golden Triangle camp can now visit the site: elephanttails.anantara.com. Here they will have access to insider information provided by the elephant drivers or trainers in blog form.
The Anantara Experience portal will further enhance the resort’s rapport with guests as content syndicated from the blogs is both enthusiastic and personal. Guests are also encouraged to interact with the Anantara team by commenting on individual blogs and information will be archived, translating to increased and better directed content.
Anantara’s new website has many advantages but most importantly its fresh design and features will promote guest relations through the creation of niche communities online. The enhanced content personalizes the experience for guests and gives a sense of individuality to each property and program. This complements the overall Anantara philosophy to provide each guest with a unique destination experience.