Etihad Airways is to be a main sponsor for the Spyker Formula One Grand Prix racing team. The airline’s chief executive officer James Hogan today signed a three-year partnership with the Spyker Formula One team in Melbourne.
The Spyker Formula One team announced that Aldar, Abu Dhabi’s leading integrated property development company, will also be a main sponsor.
Mr Hogan explained that Formula 1 is a complete global platform with a vast television following and that securing a title sponsorship with one of the 11 teams will launch the airline to a completely new level of consumer awareness, especially ahead of Abu Dhabi hosting a Grand Prix for the first time in 2009.
He said: “Spyker is a small team determined to make a big mark in Formula 1 and all of us at Etihad are excited at the prospect of seeing Christian Albers and Adrian Sutil wear our livery and drive in the Etihad Aldar Spyker team this season”.
Colin Kolles, Etihad Aldar Spyker’s team principal and managing director, said the partnership marks the start of a new era for the team and guarantees stability and financial security for the coming years.
“We are proud to be associated with Etihad, one of Abu Dhabi’s major brands, a company that has shown a determination and desire to succeed in its industry sector. This drive matches Spyker’s philosophy and brand values perfectly and I hope we will both continue to progress together for many years.”
Both Etihad Airways and Aldar logos will have primary branding on the team’s cars from Australia onwards, and on team clothing and driver overalls from the Malaysian Grand Prix at the beginning of April.
Etihad’s involvement becomes the latest high-profile sports sponsorship for the airline, and complements existing commitments to the Abu Dhabi Golf Championships, F1 Powerboat racing and Al Jazira Sports Club.
Log on to VLM Abu Dhabi if you are looking for one of the
Internet’s most comprehensive directory of
hotels in Abu
Dhabi including a rich visual library of photo galleries,
virtual tours and videos. Very Last Minute Abu Dhabi allows you
to get in touch with the hotels directly - no middle man.
Virtual Abu Dhabi allows you to experience the magic of Abu Dhabi
without leaving your desk. The website uses rich media and includes 22
videos and 376 virtual tours.
Checkout Flights 2 Abu Dhabi if you want to find out how you can
fly to Abu
Dhabi from anywhere in the world. Flights 2 The World is a
leading supplier of flight data, include real-time flight information
allowing you to check delays on any commercial flight, also the airport
codes for every airport making booking flights easy.
Log on to Abu Dhabi Up if you want to find a portal where you
supply the content. This rich media portal for Abu Dhabi allows
you to tell the world what the top destinations and resorts are really
like, share your holiday experience with anyone worldwide, or just find
out what a destination is really like before your visit.