ITB: UNWTO to use SOS.travel

UNWTO has announced at ITB that it is to use
“.travel” for the domain name of its Emergency Management System.This portal
currently focusing on Avian Flu preparation will be extended to a one stop shop
tracking system for all emergencies and crises affecting tourists and the sector.
“We decided to use SOS.travel as the signature domain of our global system because
it describes exactly our goal - the place on the internet for industry stakeholders
and tourists themselves to go for essential information in emergency situations”,
UNWTO Assistant Secretary-General Geoffrey Lipman said. “SOS is the international
call sign for help and the .travel domain clearly identifies the sectoral focus.”
The President of Tralliance, Ron Andruff, underscored the importance of the linkage
between UNWTO and .travel noting that “Tralliance is becoming an Affiliate Member of
UNWTO to contribute even more to the development of the sector and to contribute
particularly to its social responsibility and poverty initiatives”.
All .travel domain holders worldwide will receive an electronic version of the UNWTO
Global Code of Ethics for Tourism which is the basic framework for responsible and
sustainable tourism and the organization’s link to the UN Millennium Development
Goals.
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