SAS offering taps into Dubai market

SAS is to launch flights between Scandinavia and Dubai and the inaugural flight, Copenhagen-Dubai, will take off October 31, 2007.Dubai is one of the fastest growing cities on earth. It has already established itself as a quality tourist destination but is also ranked as one of the world’s leading trading centres.

“Travel between Scandinavia and Dubai has undergone strong expansion in recent years and is expected to grow further. Dubai is a highly attractive destination for both business and leisure travellers. The launch of this route is a part of SAS’s new strategy, the aim of which is to rationalize air traffic and become even better at meeting customers’ needs. Dubai also offers excellent connection possibilities to destinations in the Middle East and the Indian subcontinent,” said Lars Sandahl, Chief Commercial Officer, Scandinavian Airlines International.

SAS will use its newly configured Airbus 340 equipped with SAS comfortable seats, and new SAS Business Sleepers, throughout Business Class. Customers on all intercontinental flights can select between travelling Business Class, Economy Extra or Economy Class. Economy Extra offers a secluded cabin, upgraded service, broader seats and more legroom.