Cortex unveils KeysCaribbean brand

Cortex Development Group has introduced a new brand of resort residences,
KeysCaribbean, that span the Florida Keys from the northernmost island
Key Largo to the southernmost city, Key West.Presenting easy access to
an authentic island lifestyle - with no passport needed - KeysCaribbean
offers vacation homes for sale at six resorts, an elite rental
management program that operates each property as a five-star
destination resort and an exclusive Adventure Concierge catering to the
needs of both owners and vacationing guests alike.

“What started out as one residential development on Stock Island nearly
five years ago has blossomed into a portfolio of vacation resorts valued
at more than $750 million in real estate sales throughout the chain of
the Florida Keys,” said Everett Atwell, KeysCaribbean chief operating
officer and Key West native. “We have experienced an incredible
evolution and it is necessary that our name and brand also progress to
reflect who we are as a company with grass roots in the Florida Keys,
where we are going with regards to future developments, and the
incomparable and picturesque location of our properties.”


The name KeysCaribbean represents the lifestyle offered at all resorts
within the brand - one of authentic barefoot luxury, escapism and pure
relaxation. With a mission committed to preserving the area’s
distinctive environment and maintaining the integrity of the land,
KeysCaribbean develops environmentally sound resorts that actually give
back. For example, at Angler’s Reef in Islamorada, more than 700 red
mangroves have been planted to give back to the “island home.”



At the forefront of the new brand is the Adventure Concierge, providing
exclusive services to owners and guests ranging from traditional
(including pre-arrival shopping, children’s programs and dining
reservations) to daring (including aerial expeditions to the Dry
Tortugas via helicopter and diving excursions to Alligator Reef aboard a
private sport boat) and everything in between.


“If you can imagine it, we can provide it,” said Craig Hunt, newly
appointed chief executive officer who carries with him more than 30
years of resort operations experience. “KeysCaribbean is partnering with
only the highest quality establishments in the Florida Keys to provide a
unique, memorable and seamless vacation experience.”


KeysCaribbean resorts are also endowed with only the highest quality
furnishings including complete kitchens from Viking Range Corporation -
the benchmark appliance company for gourmets and the well-appointed
epicurean lifestyle.  Each unit comes standard with a complete Viking
kitchen, including appliances, cooking equipment, ventilating equipment,
kitchen cleanup products and kitchen accessories.


Property management, known as KeysCaribbean CARE (Continuous Attention,
Reliable Excellence) also provides routine maintenance, upkeep and
security for all homes in the collection.


“Even from miles away, owners will know that their investment - their
family legacy - is protected,” said Hunt. “The Florida Keys are known
for their ‘no worry’ atmosphere, and at KeysCaribbean owners and guests
will experience that same relaxation. Life as you like it - that’s our


Complementing the new brand, KeysCaribbean will also launch a new,
user-friendly website on March 15. The website,, thoroughly chronicles each development
including site plans, floor plans and sales information. Sister site,, launching later in 2007, will allow one-stop vacation
planning, with arrangements for accommodations at KeysCaribbean luxury
resorts, dining, activities and excursions, all just a click away.