BA picks Porter Novelli for US PR

5th Mar 2007

British Airways has announced the
appointment of Porter Novelli to support its North American public
relations activities.In this role, Porter Novelli will focus on both
corporate and consumer outreach to continue building British Airways’
reputation amongst target audiences throughout North America.
  “Porter Novelli has shown an insightful understanding of our business
needs for the North American market,” said Robin Hayes, executive vice
president Americas for British Airways. “We selected Porter Novelli for its
expertise and reputation in corporate public relations and consumer
marketing and we look forward to working with them on a variety of programs
as part of a larger global effort to increase customer loyalty and further
enhance our brand identity in the region.”
  “The opportunity to apply our insights about the British Airways
customer and her influencers is among the main reasons we are thrilled to
be working with this iconic global brand,” said Julie Winskie, partner and
chief client officer of Porter Novelli. “Our 360 degree approach to assure
an accurate view of all possible points of contact for a client—from
environmental to policy to emerging new consumer forces—puts the British
Airways opportunity right in the Porter Novelli sweet spot.”


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