Starwood is set to re-launch the Four Points brand with the upcoming opening of two new Four Points hotels in what is arguably the most dynamic and high-profile market in the region. The Four Points by Sheraton, Sheikh Zayed Road, Dubai will be housed in a multi-story glass and steel building with 43 floors.

Opening in mid 2007, the hotel will have a strategic location on Sheikh Zayed Road, at the heart of Dubai’s financial centre.

The Four Points by Sheraton Downtown Dubai will also open in mid 2007 in the Golden Sands area of Dubai. A newly built property, the hotel will cater to the business and family segment visiting Dubai and looking for a comfortable and stylish hotel is quieter surroundings.

The hotels are owned by Golden Sands Hotels LLC, a subsidiary of the Arenco Group, a Dubai-based company with diverse interests in real estate, including hotels. The company has its origins in the 1970s, when it was established as one of the first architectural and engineering firms in the UAE.

‘Four Points by Sheraton is an uncomplicated brand cutting through the competitive clutter, offering an intelligently designed hotel that is outstanding for its approachable hospitality and highly desirable amenities. Four Points by Sheraton provides good, honest value. ’ said Sandy Swider, Vice President, Four Points by Sheraton.

‘Developing the footprint of our brands in our Division is one of our most important objectives and certainly Dubai has proven to be the destination with the highest potential for our brands’ said Roeland Vos, President of the Europe, Africa & Middle East Division of Starwood. ‘We want to thank Golden Sands Hotels LLC for their trust in the Four Points brand for a great hotel, with a perfect address in Dubai’.

The Four Points by Sheraton Sheikh Zayed Road, Dubai will offer 406 guest rooms, consisting of 288 guest rooms and suites plus 118 one, two and three-bedroom units for long staying guests. The hotel also boasts six meeting rooms, an all day dining outlet with three different themes, a lobby bar/lounge and a fitness centre with pool facilities.

The Four Points by Sheraton Downtown Dubai will offer 252 oversized rooms, designed with the Middle Eastern traveller in mind. The hotel will also feature a gym, business centre facilities and a coffee shop.

For the self-sufficient traveler, Four Points by Sheraton aims to provide a high level of comfort and little indulgences while away from home from a great bed to a perfect cup of coffee to free high speed Internet access and free bottled water.

With the opening of these hotels, future guests in Dubai will be introduced to the brand’s signature Four Comfort Bed. Celebrating ‘simple pleasures,’ the brand will also be providing simple tips to make life less complicated and launching a series of great looking new interior design packages.

Four Points by Sheraton, with more than 130 properties in 22 countries, is owned by Starwood Hotels & Resorts Worldwide, Inc. and is consistently rated as a top performer in the mid-priced category by Business Travel News’ “Annual U.S. Hotel Chain Survey.”
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