The Leading Hotels of the World’s Leading Spas directory is now available online as a digital eBook.
Using the original artwork from the printed version, Leonardo created an exact replica of the 120 page directory into a dynamic and eye-catching electronic format - complete with links to the Leading Spas Website and page zoom functionality that provides online viewers with the feeling that they are reading a printed brochure.
David Elton, Leonardo CEO said “It is tremendous to expand our relationship with The Leading Hotels of the World with this new initiative. As more consumers turn to the internet for travel shopping and hotel-booking decisions, electronic brochures are fast becoming the new collateral medium for new-millennium marketing efforts.”
“As well as being an eco-friendly solution there are significant cost benefits and promotional advantages offered by eBooks. Print and distribution costs are dramatically reduced, and eBooks are also a highly cost-effective way to deliver both current and ever changing marketing messages in real time to potential and brand loyal customers,” he added.
“Our relationship with Leonardo Media has enabled us to offer our members increased exposure to numerous audiences. Creating this new electronic brochure broadens that scope even further,” said Claudia Kozma Kaplan, vice president of corporate communications for The Leading Hotels of the World, Ltd. “We are further pleased that the increased distribution capabilities for the brochure will benefit both our guests and our member Leading Spas, in an environmentally sensitive manner.”