Silverjet shows 45% load factor for February

Silverjet says that 2,911 passengers were carried from February 1 to February 28 and that total available seats in the period was 5,100, representing a 45 percent load factor. The company says that forward bookings and cash flow are ‘substantially ahead’ of its initial expectations at yields in line with expectations.

Full Statement

Silverjet, the British, exclusively business class airline, today published its passenger statistics for the month of February, its first full month operating flights from their private terminal at London Luton airport to Newark, New York.

Available seats from 1 February 2007 to 28 February 2007 were 5,100
Total passengers carried from 1 February 2007 to 28 February 2007 were 2,911.
There was a 45% load factor (excluding passengers on promotional or discounted fares)


Lawrence Hunt, Chief Executive said:

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“These are outstanding results after only a full month of operation.

“We are extremely pleased to also announce that forward bookings and cash flow are substantially ahead of our initial expectations at yields in line with expectations, which gives us high confidence in future passenger numbers and yields.

“Customer and industry feedback has been overwhelmingly positive; with customers on board from all four of our target segments (SME, up market leisure, connecting and corporate). We have received fantastic support from the trade with many commenting that the Silverjet proposition is changing business class transatlantic travel beyond recognition.

“We are focused on our customers and delivering them exceptional service including 30 minute check in times, a 6ft 3inch bed and an amazingly low fare of £999 return.

“Our private terminal at Luton and private lounge at Newark give our customers an unrivalled hassle free airport experience ensuring they arrive rested at their destination.”

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