Organiser Centaur Exhibitions announced today that visitor numbers to this year’s Business Travel Show rose by seven per cent to 7,232. Exhibitor numbers were also up, by approximately 25 per cent, and 97 companies took a stand at the show for the first time.
In the two weeks since the Business Travel Show 2007 was held at Earls Court 2 in London, 85 per cent of exhibitors have already committed to attending in 2008, including British Airways, Virgin Trains, National Car Rental, HRG, Sabre, The Trainline, Portman Travel, Wyndham Hotels, Sol Melia, Europcar, Expedia, Travelocity, Barclaycard and Airplus. Rebooking for the Business Travel Technology Zone, which premiered at this year’s show, are also high; and there is interest from companies in exhibiting in the Meetings Pavilion, which experienced a high level of visitor traffic.
“This year’s Business Travel Show was a great success: all of our numbers were up,” commented event director David Chapple. “The change of venue to Earls Court 2 and its new timing both proved to have a positive impact on the look and feel of the show that did not go unnoticed by visitors.”
Barry Fleming, director of marketing at Capita Business Travel, said: “We were extremely pleased with such a strong and positive impact our stand had at the new venue for this year’s show. It’s always a big challenge to launch a new name into a marketplace - or in our case re-launching Lonsdale Travel as Capita Business Travel. This wasn’t simply a name change though, and we were particularly encouraged by the high number of senior buyers from mid-sized to blue-chip companies who took time to find out more about our new proposition.”
John Gallery, director, LateMeetings.com, added: “This was our first time as an exhibitor at the Business Travel Show and we are very pleased that we attended. The quality of visitors was excellent with serious decision-makers in evidence. We learned a lot about the needs of these buyers and how our online meetings bookings service can be of benefit to them. Many venue operators also came to see us about joining the service, which added even better value for our time at the show. We will definitely be back.”