Cheapflights has reported record growth over the past year across all metrics, particularly in the USA.
Cheapflights pioneered neutral internet flight price search and comparison in the UK in 1996. It has enjoyed a consistent history of sustained organic growth funded entirely out of cash flow. The US site, launched in 2003 in one of the most competitive internet markets in the world, has mirrored that success. Cheapflights’ global traffic has grown 19 times since current management took over in 2000. This was achieved without traditional above-the-line advertising spend.
2006 was marked not only by excellent commercial progress, but also by considerable strengthening of the management teams on both sides of the Atlantic. Cheapflights has, in addition, introduced a number of new products, including the ground-breaking and innovative Partner Portal. This allows advertising partners to analyse responses to their online offers with Cheapflights and to calibrate their advertising strategy and mix of offers to maximize overall campaign performance and deliver the best possible ROI. Another notable achievement has been the fact that Cheapflights has received nine internet or travel accolades in 2006.