AA in bid to win over New York

23rd Feb 2007

American Airlines is
launching an initiative to become the clear-cut airline of choice for
passengers in the New York market.In the coming weeks and months, American
will demonstrate its commitment to New York with additional routes,
enhanced offers, and promotions.
  American, the world’s largest airline and a founding member of the
oneworld Alliance, and American Eagle combine to carry more than 16
million passengers each year to and from the five New York-area airports
(John F. Kennedy, LaGuardia, Newark, White Plains/Westchester County, and
Newburgh/Stewart) on more than 175,000 flights to and from more than 60
business and leisure destinations.
  “We want to make it crystal clear that American Airlines and American
Eagle are the airlines of choice for the greater New York area,” said David
Cush, American’s Senior Vice President of Global Sales. “It’s no secret
that New York is a critical market for all major airlines, especially
American, and we intend to be New York’s favorite airline through some of
the actions we have begun taking, as well as those coming in the months
  “For more than 80 years, we have offered convenient service from the
New York market to locations throughout the U.S. and the world. We offer
competitive pricing on all of our routes. We are the largest U.S. airline
flying out of New York to London and the Caribbean, as well as from JFK and
LaGuardia to Canada. Our 8,300 New York-area employees are among the
largest airline workforce in this region, and they are proud of our legacy.
We want to be No. 1—the preferred airline—in New York,” Cush said.
  New York-area customers already have started to receive a taste of what
American Airlines has in store for them in 2007 and in the years to come.
For example:
  —Last month, American announced upgrading its seasonal service between
Rome and the United States to year-round service beginning April 10.
Using Boeing 767-300 widebody aircraft, American will fly daily from
John F. Kennedy International Airport to Rome’s Fiumicino/Leonardo da
Vinci Intercontinental Airport.  Then for the low-peak travel season,
beginning Oct. 28 and continuing through March 31, 2008, the service
will be flown three times per week from JFK (Tuesday, Friday and
Sunday) and four times a week from Chicago’s O’Hare International
Airport (Monday, Wednesday, Thursday and Saturday).
  —Earlier this month, American Airlines offered customers who buy a
roundtrip First or Business Class ticket for travel between JFK and
London’s Heathrow Airport through May 31 the opportunity to earn up to
three free* trips anywhere American flies in the United States
(including Hawaii and Alaska), Canada, Mexico or the Caribbean.
  —Two weeks ago, American launched a promotion allowing passengers
flying Business Class from JFK to Heathrow through March 31 the
opportunity to get a free upgrade to First Class when purchasing a
qualifying** Business Class fare.
  —American’s new, $1.1 billion state-of-the-art terminal at JFK will be
completed later this summer, which will provide for the region’s
future travel needs for years to come.  The new terminal will feature
nearly 1.5 million square feet, 36 gates, 101 ticketing positions
(more than any other airline at JFK), and 10 security checkpoint lanes
that can process more than 1,900 passengers an hour.
  —American is beginning to phase in a feature on its AA.com website that
allows AAdvantage program members to more easily find dates to book
award travel using frequent-flyer miles.
  —American plans to spend more on advertising in 2007 than in previous
years to have the loudest voice in New York.  The company plans to
promote its message and service enhancements via various media.

  New Service to Cincy, Raleigh/Durham, Atlanta, Louisville, SF, Vegas and
  And, much more is coming. For example, effective April 10, American
Eagle will add new service from LaGuardia Airport to Cincinnati. American
Airlines will add one mainline jet flight to complement existing American
Eagle service from LaGuardia to Raleigh/Durham, N.C., making it the only
airline to offer mainline jet service between LaGuardia and Raleigh/Durham.
Service from Atlanta to LaGuardia will be converted to all mainline jet
service with four daily flights (details provided below). Later this year,
American Eagle plans to begin service from LaGuardia to Louisville, Ky.
  West-bound travelers from New York will also benefit. Later this
summer, American will add a sixth daily flight from JFK to San Francisco.
That will boost American’s transcontinental service to 22 daily flights
from JFK and Newark to Los Angeles, San Francisco, San Diego and Seattle.
  New service from JFK to Las Vegas will begin in September to give New
York-area customers a new leisure destination. The new service from JFK
will also benefit American’s international customers and international
customers arriving on oneworld airlines through easy connections.
  For passengers traveling to the Caribbean and South America, American
plans to increase the number of weekly roundtrips later this year between
JFK and Port-au- Prince, Haiti, and Caracas, Venezuela.
  Premium Services for NY Travelers
  The additional flights build on American’s recent investments in
premium- class products and facilities used by New York-area travelers. For
  —Passengers will get to enjoy American’s Next Generation Business Class
on the airline’s 767-300 and 777 aircraft beginning this year, making
business travel that much more comfortable for passengers on
      international flights originating from JFK.
  —American’s $20 million investment in its 767-200 aircraft flown
between JFK and Los Angeles and JFK and San Francisco will provide
approximately 11,000 new First Class seats annually, lighter and
brighter interiors, and new inflight entertainment to complement the
already redesigned First and Business Class transcontinental menus.
  —Four Admirals Club(R) lounges - two at JFK, and one each at LaGuardia
and Newark - offer customers a quiet oasis to work or relax before or
after flights.  A new Flagship Lounge at JFK for international First
and Business Class passengers will open later this summer.
  —American recently enhanced its Admirals Club and Flagship Lounge
policy to allow full fare or AAdvantage Award*** Business Class
passengers flying on three-class Transcontinental aircraft
complimentary access into the Admirals Club lounge and full fare or
AAdvantage Award*** First Class passengers complimentary access to its
Flagship Lounge.
  —More than 70 Self-Service Check-in machines are located at New York
area airports, including 33 at JFK, 29 at LaGuardia and 10 at Newark.
Last year, more than 3.2 million customers used the convenient
machines to help speed them through the terminal and on to their
flights. International check-in is available via self-service for
passengers traveling beyond the U.S. from JFK and LaGuardia.
Passengers can also purchase Admirals Club day passes, upgrades, and
confirmed flight changes on the self-service machines.
  “American’s new terminal at JFK is world class in every respect,” said
Chuck Imhof, American’s Vice President of Passenger Sales - Greater New
York. “From the dramatic 57,000-square foot lobby in the Main Terminal with
its 65- foot ceiling, to the two new Admirals Club Lounges and Flagship
Lounge providing approximately 30,000 square feet of luxury, the terminal
is truly fitting of the stature of a great city like New York. All of us at
American and American Eagle are thrilled that we can offer this to our
  In the Community
  Together, American and American Eagle employ approximately 8,300 people
in the New York area, and approximately 4,500 retirees. The airlines’
presence indirectly supports an additional 182,000 jobs in the region,
making the two airlines key participants in the area’s economy. Overall,
American and American Eagle combined to spend $1.75 billion in New York in
2006. The company is estimated to have an $11.1 billion impact on the New
York economy.
  American’s and American Eagle’s impact in New York also is evident in
community, civic and volunteer activities. American provides sponsorships
and in-kind giving to organizations and events throughout the New York area
such as Citymeals-on-Wheels, the Lincoln Center Theater, the annual Puerto
Rico Day and Chinese New Year parades, the American Foundation for AIDS
Research, the Alvin Ailey Dance Foundation, and Aaron Davis Hall Performing
Arts. In addition, airline employees are involved in service organizations
throughout the metropolitan area, helping to bring people together to build
better communities and to enhance the area’s quality of life.
  “American and American Eagle are proud to have been a part of the New
York community - professionally and personally - for so many years,” said
Imhof. “We are committed to New York and grateful for the longtime support
we have received here. And we look forward to providing our customers even
more in the years ahead.”


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