Orbitz targets unmanaged biz travellers

Orbitz is launching an online store that will cater to the needs of unmanaged business travellers. The new micro-site will be linked through the Orbitz.com homepage and is navigable via its own URL address, (http://roadwarrior.orbitz.com).
Building off the online travel agency’s heritage of innovation and proactive care, the new site features travel tools, original editorial content and other business-specific resources geared toward making business travelers’ life on the road easier and hassle-free.
“Frequent business travelers need more than just a reliable travel provider, they want the assurance that they’ll be well taken care of while on the road,” said Steve Barnhart, president and chief financial officer, Orbitz Worldwide. “Industry research tells us approximately 75 percent of unmanaged business travelers book online, and we believe our OrbitzTLC technology delivers a travel experience that’s truly unique in the online travel market today.”
Orbitz’ new online store is designed to provide distinctive features and benefits that often come only with a full-service corporate travel program.