Global marketing network debuts for agencies

Tourism Trademark, the first global network of independent Marketing Communications agencies serving the travel and leisure industry, was launched at FITUR 2007 (Madrid). The network operates seamlessly across national borders while maintaining the independence and local specialization of its members.

Clients benefit from Tourism Trademark’s local expertise and international presence, to best meet clients’ particular service or geographic requirements. Agency services range from branding, public relations and trade relations, to crisis management, event management and online advertising.

With offices in major outbound travel and tourism markets around the world, each agency is a market leader in its region. To join the network, agency principals must be recognized specialists in Tourism communications and be personally endorsed by existing members and their clients.  Formed in 2006 Tourism Trademark already operates in the United States, Canada, United Kingdom, Benelux, Germany, Switzerland, Austria, Italy, France, Spain, Portugal, China, Singapore. Plans are to expand to a further 6 markets in the next twelve months.

Tourism Trademark members include: KWE Group (USA), KPRN (Germany, Austria and Switzerland), McCluskey International (UK), Brand Story (China and Singapore), Service 4 U (Portugal), TQC (France) and Interview PR (Italy) and Moonshine Marketing (Spain).

For additional information on Tourism Trademark please visit the network’s website at 


McCluskey International, Tourism Trademark’s UK partner, has recently launched its own travel and tourism blogging site. The site, situated at, is designed to contribute to the travel industry in terms of adding to the debate, focusing on travel trends and recent industry developments.