SAS boosts frequent flyer perks

The SAS Group’s annual earnings have been presented in Stockholm and at the
same time, SAS’s new President and CEO Mats Jansson spoke about future new
features to products and services for frequent travelers.“It should be worthwhile to be a loyal SAS customer,” says Mats Jansson in
a statement.

Passengers who fly often will notice changes from when they book tickets to
arrival. New services to simplify travel are being introduced. Travelers
will notice that their interaction with SAS will become more efficient even
before their journey begins. New electronic solutions such as further
options for electronic check-in and upgrades to SAS Mobile Portal will be
successively introduced.

Fast Track Security is being introduced at even more airports, meaning a
quicker and more convenient passage through to departing aircraft. Lounges
are being made more attractive through various changes, such as the
recently launched Internet and telephony services via Skype. Once onboard,
passengers seated in Business and Economy Extra classes will be offered an
improved range of food and drink while Economy class passengers will be
able to make purchases from a new selection of food and drink items.

All SAS customer surveys indicate that the highest priority for frequent
flyers is personal and high-quality service, and accordingly, this area has
been the focus of SAS’s change activities.

Punctuality measures have been given the highest priority. Scandinavian
Airlines passengers shall be able to rely on the timetable. Intensive
activities have also been conducted to improve baggage reclaim upon


Frequent travelers who are Gold members of the EuroBonus program can expect
improved and more personal service and look forward to more attractive
offers in a number of areas.