Priceline.com is appointing of Christopher L. Soder, 47, to the position of President, North American Travel. He was priceline.com’s Executive Vice President, Travel Services. In his new and expanded role, Mr. Soder will be responsible for all of priceline.com’s U.S. travel services as well as domestic information technology and operations functions.
Mr. Soder joined priceline.com in February 2000 as President of Hotel Services and led the development and launch of priceline.com’s cruise and vacation package offerings. In July 2002, he was promoted to Executive Vice President, Lodging and Vacation Products. In March 2005, he became priceline.com’s Executive Vice President, Travel Services. Before joining priceline.com, he was Western Region Vice President, Growth Markets, for AT&T, where he was responsible for the company’s complete technology portfolio sales to over 20,000 business customers across a 10-state region.

“Chris Soder is one of priceline.com’s longest-tenured management veterans, with deep experience across our product, support and technology functions,” said priceline.com President and Chief Executive Officer Jeffery H. Boyd. “He was instrumental in building and growing our U.S. hotel business and has been the driver of our major development projects over the last few years. I look forward to working closely with him in his new role.”
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