Best Western Hotels GB has revealed that its comprehensive overhaul of its website is already reaping rewards.
The newly launched site, www.bestwestern.co.uk, which came online in January 2007 has already generated an increase of 58% in terms of booking revenue, year on year from 2006, taking almost £1.5 million in January alone.
What’s more, clear evidence that the review of content, aesthetics and functionality is attracting more online transactions for the site is shown by the 48% increase from January 2006.
Jo Burman, Head of E-Commerce & Distribution at Best Western Hotels GB said: “We are absolutely delighted to see that the hard work and dedication we put into our new website is already showing a massive increase in the conversion of visitors to bookings.
“The complete overhaul of the site is testament to our commitment to providing the best possible service to new and existing guests. With the local directory, AA route planner and myriad of other functions online, it’s no surprise that we’ve already clearly seen how renumerative a professional site can be.
“Online sales will continue to be a growth market for us and with this new website, we have clearly demonstrated that we are fully prepared for the increased traffic and revenue that this will bring.”