Carrentals.co.uk has re-launched its online car hire price comparator website which offers UK consumers price comparisons from up to 40 different rental websites.

Websites searched for the best car hire deals include Holiday Autos, E-Bookers, Opodo, Alamo, Thrifty, EasyCar, Carrentals.co.uk, Time To Car Hire, Hertz, and more, allowing customers to check prices and features of hundreds of different car hire options from within one comparator.

“Everyone loves to think they are getting the best deal by visiting comparator websites - they have become recognised as offering the consumer a way to find the best deal,” said Gareth Robinson, marketing director of Carrentals.co.uk.  “The reality is that sites currently in the market, such as TravelSupermarket, are just playing at being a comparator - listed companies pay to be on the sites through pay per click agreements, so the sites fail to search the entire web.

“We have developed what we believe is the first genuine car hire comparator with extensive reach.  It uses the latest technology to search up to 40 car hire sites for the best possible deals available at any one time.  No major comparators have done this to date, meaning consumers may not be getting as good a deal as they thought.  Carrentals.co.uk has always been known for low prices, but now we offer customers the chance to compare the best deals and availability from brands such as Alamo, EasyCar, Holiday Autos and our own Carrentals prices.”
Currently many sites marketed as comparators in sectors such as travel, insurance and online shopping, only list companies who have a pay per click agreement with them, resulting in many other sites and prices not being featured.

In contrast, Carrentals.co.uk offers impartial price comparison from many of the leading car hire providers and brokers.  Companies do not pay to be featured on the site, instead the technology behind Carrentals.co.uk trawls through up to 40 websites to source the best prices for each individual request.

Customers can search by car type in over 4,000 locations around the World, with search results shown in price order, together with details of the company providing it.  Visitors can then go straight to the supplier’s site, which retains the rental location and dates, and read more about the hire options and conditions. 

Robinson added: “The car hire market is very competitive and changes quickly. Our comparator now offers consumers instant access to the best deals available from within a single site.  The technology allows us to offer fairer, more comprehensive price comparisons, rather than the limited, paid for options currently available from other sites.”

Since its launch in 2003 Carrentals.co.uk has grown to become one of the leading online car hire websites.  In 2006 it booked its 100,000th customer and turnover reached £8million.
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