From February, the magazine previously known as Air New Zealand magazine will carry a new KiaOra masthead, as part of an overall redesign to fit in with the airlines refreshed brand direction. The name change and redesign were the result of a combined effort by staff at Air New Zealand and ACP Magazines, who have custom-published the title for almost three years.
The magazines new look was designed to reflect a friendly, relaxed and more colloquial Kiwi flavour, with a fresh and contemporary feel.
We liked KiaOra as a title because of its warm, relaxed and welcoming meaning in Maori, said Air New Zealand General Manager Marketing Steve Bayliss. It recognises our countrys heritage and embraces Air New Zealands friendly and hospitable culture.
Other changes to the magazine include bold section title pages, a fresh colour palette and new editorial features including interviews with prominent Kiwis about their travel secrets, and profiles of small New Zealand towns.
ACP Magazines editorial director in charge of custom publishing, Sally Duggan, said the ACP team was thrilled with the revamp, which delivers plenty of fresh new features for readers as well as better matching the airlines brand image: Custom-published magazines need to deliver on two fronts—to reader, of course, but also to the client. KiaOra magazine does the job brilliantly.
The magazine has prospered since it became part of the ACP Magazine stable, posting readership growth of more than 50 per cent over the period from April 2004 to mid 2006. Current readership is 279,000.* Every month 65,000 copies of the magazine are distributed on Air New Zealand flights.
ACP Magazines also publishes Air New Zealands entertainment magazine, a monthly 24-page guide to the airlines inflight entertainment options.
Other ACP custom published magazines include the bimonthly parenting title, Little Treasures magazine and the New Zealand Rugby Football Unions test match programmes.