Holiday Inn makes N Thailand debut

InterContinental Hotels Group is introducing the Holiday Inn Hotels & Resorts brand to Northern Thailand with the re-flag of the Sheraton Chiang Mai to Holiday Inn Chiang Mai on 1 April 2007.
The 25-storey, 526-room hotel is Chiang Mai’s tallest building, and centrally located along the Chiang Mai-Lumphun Road, on the bank of Ping River. Offering easy access to the business district and shopping areas including the famous Night Bazaar, the hotel is a five-minute drive from the city centre and ten minutes from Chiang Mai International Airport. Its spacious rooms average 45 square metres in size and other features include more than 3,300 square metres of meetings space.

Jan Smits, chief operating officer, Southern Asia and Korea, InterContinental Hotels Group Asia Pacific, said: “There is a strong and growing demand for branded mid-scale hotel accommodation in Chiang Mai, a lively and prosperous city that is widely regarded as a gateway into Northern Thailand and the Mekong region. Right in the heart of the action is Holiday Inn Chiang Mai, which will undoubtedly appeal to travellers to this region.”

The hotel is owned by the Chiangmai Riverside Plaza Hotel Co., Ltd. One of the company’s owners, Kasem Shaikh, said: “With the strength of a respected industry leader like InterContinental Hotels Group and the appeal of a world-renowned brand like Holiday Inn, we are confident that the rebranded hotel will be a great success.”

Holiday Inn Hotels & Resorts is the world’s most recognised hotel brand and the winner of Business Traveller Asia Pacific’s Best Mid-Market Hotel Brand in Asia Pacific and Best Mid-Market Hotel Brand in the World awards for six consecutive years. Holiday Inn Chiang Mai will be the sixth Holiday Inn hotel in Thailand.