GOL Linhas Aereas Inteligentes finished 2006 as one of the largest e-commerce companies in Brazil, effecting R$ 3.7 billion in gross ticket sales through its website, www.voegol.com.br. Internet sales accounted for 82% of the Company’s R$ 4.6 billion total gross sales during 2006. Gross operating revenues from passengers flown in 2006 were approximately R$ 3.7 billion, and total net operating revenues were approximately R$ 3.8 billion.
GOL revolutionized the Brazilian air transportation market by eliminating the use of the traditional paper ticket. Online ticket sales have not only reduced the Company’s distribution costs, but also simplified the travel process for passengers: in addition to purchasing tickets, passengers can check-in and change flight reservations online. “Our e-commerce platform is essential to improving on the low-cost, low-fare concept, and we will continue to encourage our customers to use our website as a helpful tool for their travel needs,” says Tarcisio Gargioni, Vice President of Marketing and Services at GOL.
Part of GOL’s online sales’ success is due to the simplicity and accessibility of the sales channel. The Internet is an economical, practical and fast way to purchase tickets for any of GOL’s destinations in Brazil and South America. Travel agencies have also played a large part in the success of the online sales channel, which offers access to new markets, increased productivity and reduced costs. In the fourth quarter of 2006, GOL’s website registered an average of 1.5 million unique visitors per month, a 50% increase over the same period in 2005.
Among the options offered in GOL’s Web services platform are web check-in (via Internet for passengers with hand-luggage only, the customer can check in up to one hour and a half before flights), on-line changes up to 24 hours before flights, online ticket purchases through the website www.voegol.com.br and check in and ticket purchase by cell phone.