Business Travel Show looks to innovation

Five groundbreaking business travel products have been short listed as finalists for the third Business Travel Show Innovation Award, the winner of which will be unveiled at the event at London’s Earls Court 2 on February 13.
This year, 19 nominations were received (see below for list) and this morning these were whittled down by the Award’s panel of well-respected business travel journalists and experts to a shortlist of five.

The five companies are:

Advantage Business Travel Management for its GDS CAT 35 initiative
EOS for its all-business class long haul service
ITM for Project Icarus
Portman Travel for the Portman Forest programme
Virgin Atlantic for its Premium Economy

“This year’s shortlist for the Business Travel Show Innovation Award was the best yet. The quality of the submissions - and the number of them - made for heated debate among the judging panel and it was a really tough job to choose the shortlist,” said Adam Coulter, judging panel chairman.



The Business Travel Show Innovation Award was founded in 2005 to recognise innovation, ingenuity and true leadership in the business travel industry. British Airways won the very first award for its Manage My Booking self-service strategy. In 2006, Harry Weeks Travel & Leisure Group was deemed the worthy winner for its online rail-booking tool Evolvi.