ST. KITTS ANNOUNCES NEW LOGO
-New Logo Follows Completion of Consumer and Stakeholder Research;
Conveys Visitors’ Emotional Connection to the Island-
St. Kitts has unveiled a new logo comprised of three distinct components; the logotype - a script rendering of the name St. Kitts; a symbol - the national flower, the Poinciana; and a tagline - Explore, Feel, Love, Remember - conveying an emotional connection to the island that was first expressed by visitors during airport exit surveys.
“The look and feeling of St. Kitts’ new logo was developed in accordance with recent research studies and reflects the direction for the island’s long-term tourism strategy,” said Richard “Ricky” O. Skerritt, Minister of State in the Ministry of Tourism, Sports and Culture. “We are seeking to appeal to a more affluent, sophisticated traveler who wants not only to relax on our beaches, but to have an enriching, meaningful tourism experience by interacting with our people, culture, and nature. The visually stunning new logo with its emotion-driven tagline is a vehicle to help us to directly reach and motivate these individuals to travel to St. Kitts.”
The new logo was created by Brisbane Productions of St. Kitts and utilizes the national flower of St. Kitts, the “Poinciana” or “Flamboyant,” to create an image that is distinctive to the island. The flower is named after Monsieur de Poincy, the first French Governor of St Kitts, who is said to have introduced it to St Kitts from Madagascar. The biological name is Delonix Regia. The flamboyant tree is one of the most striking trees of the tropics, with its umbrella-shaped crown of deciduous leaves and red flowers which bloom from May to August.
The tagline is an implied invitation to visit the island and promise to deliver an unforgettable tourism encounter. As a result, the new logo provides St. Kitts with a unique and recognizable visual style and reinforces the strengths of the tourism product. The logo will appear in all materials used for marketing, communications, sales, advertising and promotions by the St. Kitts Tourism Authority, effective immediately, and is the first step in a larger re-branding of the destination that will take place with the roll-out of the long-range tourism strategy.
Located in the northern Leeward Islands of the Caribbean, St. Kitts offers a diverse tourism product developed from the destination’s natural beauty, cultural heritage and rich history. The island’s stunning variety of tourism attractions include hiking through the tropical rainforest, riding the scenic railway that connects the island’s sugar plantations, touring Brimstone Hill Fortress, the only man-made UNESCO World Heritage Site in the Eastern Caribbean, and the more traditional vacation pastimes such as watersports, golf, shopping, tennis, gourmet dining, gaming at St. Kitts’ exclusive casino or simply relaxing on one of the island’s sandy beaches. Guests can select from accommodations ranging from intimate plantation inns to larger hotels or resorts. In 2007, St. Kitts will be a host venue for the ICC (International Cricket Council) Cricket World Cup with six Phase One matches scheduled to take place at Warner Park Stadium in March 2007, featuring Australia, South Africa, Holland and Scotland.
IMPORTANT TRAVEL NOTICE: As of January 23, 2007, all travelers entering or re-entering the United States through airports from any destination will be required to have a PASSPORT or other accepted document that establishes the bearer’s identity and nationality.