STR, The Bench deliver hotel reports

Smith Travel Research (STR) and The Bench, a rapidly growing company focused on providing online daily benchmarking data, are launching their new daily, weekly, and monthly hotel reports.

“Today marks a milestone in the way operators and investors can look at world wide hotel data,” commented Randy Smith, founder and CEO of STR.  “As the number of multi-national brands has increased, the demand for global information has surged.  The Bench and its outstanding staff have already set the bar for actionable daily data. Together with our trusted suite of weekly and monthly reports the hotel decision makers can now understand international markets better and act more quickly.”

Jonathan Worsley, Co-Chairman of The Bench, added: “Our global sales force is signing up new hotels every day and our combined world wide participation stands at close to 34,000 hotels right out of the gate.  The large regional chains are excited about our ability to provide corporate reports and gain a better understanding of their competitive situation.  And we are ready to assist them.”

STR/The Bench will now be the global one-stop shop for benchmarking reports for members of the hotel operating, consulting and investment community.  Sample monthly reports are available at www.smithtravelresearch.com, sample daily reports are available at www.thebench.com.  For an in depth understanding of worldwide regions, users can subscribe to a new set of Global Hotel Reviews.  The set of four monthly Global Hotel Review reports show select market performance in the Americas, Asia-Pacific, Europe and Middle East / Africa.  Regular Market TREND reports showing 5 years of operating statistics are available as well.

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