Activitybreaks.com, the European travel website, was chosen by Irish Channel TV3 to provide the entire subject matter for its six part travel programme.
The company made the decision to become involved with the station after wanting to develop a more interactive service for its customers as a key route to increasing sales.
As such, presenters Kyle Anderson and Andrew Bree, document each activity through their ‘blogs’ which appear on www.activitybreaks.com after every show, plus offer exclusive top tips and advice from their travels, which you might not see on the programme. Kyle and Andrew are also able to answer any questions on the activities shown on TV3 for those interested in getting away from it all on the Activitybreaks website.
Katy Knox, Commercial Director said:
“We are excited about our partnership with TV3 and the impact this exposure will have on our sales.
“This is also a pioneering move within the online travel industry particularly as we place huge importance on bringing user generated content to the site.
“Although Activitybreaks.com provides many holidays that are just that little bit different and some breaks are exclusive to our site, we are confident that if customers can ‘experience’ an activity beforehand and are able to ask questions about the location they are more likely to purchase a holiday.”