ITB launches holiday estate section

19th Jan 2007

The market for holiday real estate is becoming increasingly important. In response to this development, the ITB Berlin is introducing this section to the fair for the first time this year. The ITB Holiday Real Estate section and the ITB Holiday Real Estate Congress 2007 will be offering a wide audience expert information on holiday real estate and second homes.

“Around three-quarters of all foreign properties owned by German households are in Europe. Real estate in Spain leads the rankings at 17 per cent, followed by Italy (10 per cent), and France (7 per cent)”, says Rene Meier, Public Relations Manager at “Spain remains ever-popular”, confirms Dr. Johannes Bohmann, head of the international desk at Bellevue magazine. “Currently in fourth place, and directly behind Italy and France, is Turkey.”  Peter Schöllhorn, Chairman of Deutsche Schutzvereinigung Auslandsimmobilien e.V. knows why. “Sun, sand and the sea are important items on people’s wish lists. Warm weather comes early in the spring and winter temperatures are mild, neither of which the North Sea and the Baltic can offer.”  A glance at the market shows that supply and demand are well balanced. ” 80 per cent of available properties abroad are in Spain, Italy, France and Austria, and the same level of demand is concentrated in those very countries, plus Turkey”, says Ergin Iyilikci, press spokesman at ImmoblienScout24 in Berlin.

This trend highlights the increasing importance of the holiday real estate market abroad. For this reason the ITB Berlin, the world’s leading travel trade show, has recognised a need to meet this market trend for holiday real estate and second homes. The new ITB Holiday Real Estate section is located in Hall 2.1, in direct proximity to exhibitors from Mediterranean countries. Companies displaying in the ITB Holiday Real Estate section will be able to offer visitors and all who are interested information on various holiday properties and second homes, give expert help, and will assist in looking for the place of one’s choice.

Furthermore, on 9 March 2007 the ITB Holiday Real Estate Congress 2007 will be taking place on the Berlin Exhibition Grounds. The slogan of this one-day trade congress, attended by leading speakers, is: “End of story - have holiday homes become history?” Project initiators need to rethink their concepts. Decision-makers from everywhere in Europe will be exchanging their latest experiences gained from planning, financing, and from managing holiday real estate departments whose principal aim is achieving property value growth. Based on selected projects, demand patterns and the strategic success factors of an investment will be correlated with the overall life cycle of a property.



Stefan Albert, Managing Director Engel & Völkers International GmbH will be responding to the question “Are German holiday homes becoming more important in a European context?” and be taking a special look at Dubai and South Africa. Sven Heinen, head of the Germany desk at Bellevue, Per Barlag Arnholm, Managing Director Kristensen Group Deutschland GmbH, Ulrich Busch, Managing Partner Prora Projektentwicklungs GmbH and Rüdiger W. Fölske, Managing DirectorUptalsboom Hotel + Freizeit GmbH & Co. will be discussing “A fresh wind blows in the Baltic - what lies behind the trend towards holiday real estate and second homes?”. Dr. Ivo Pezzei, Managing Director Michaeler & Partner - FalkensteinerMichaeler Tourism Group will be presenting new hotels, trends, and his experience with South Tyrolea, Austria and the booming eastern markets. From Switzerland, Alberto Amstutz, project initiator of Hotel Orselina, will be presenting new ways to sustain the idea of holiday homes in the future.


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