Cheapflights invests in Icelandic planner

15th Jan 2007

Cheapflights has made a strategic investment of an undisclosed sum in the Icelandic global
flights planner, will be represented on the Board.
The website enables travellers to research available flight routes and
scheduled departures and arrivals worldwide for free.  It facilitates journey
planning and is particularly helpful for finding unusual flight connections. offers an excellent complementary offering to Cheapflights’ award-winning
websites and is a technology company that offers software solutions and marketing
services to the travel industry.  Like Cheapflights, pioneered a wholly
new consumer service in internet travel.  Where Cheapflights was the first to
provide online flight price search and comparison from a comprehensive database, pioneered online global flight planning. 

Founded by Frosti Sigurjonsson in 2004, operates the world’s first flight
planner which is free to consumers. The website covers scheduled routes and includes
low cost airlines.  Search results provide links to airlines’ and travel agency
websites where the user can then book flights directly. In addition to the public
flight planner, dohop supplies airline websites with dedicated flight planners.

This investment is the latest in a series of pioneering moves by Cheapflights, one
of Britain’s most successful websites.  Cheapflights invented flight price
comparison on the internet in 1996.  In 2003 it was the first British internet
company successfully to launch in the USA.  Always profitable, the company’s
sustained hyper-growth has been funded consistently from cash flow.  The strength of
Cheapflights’ business model is reflected in the fact that the company has never
raised external funds and has no debt and is in a position to make such investments.
Commenting, Hugo Burge, Cheapflights’ Vice Chairman and Head of International said:


“’s technology establishes the third generation in real-time availability
travel search.  This follows the launch of online travel agencies (“OTA’s”) in 1996,
and the so-called ‘Metasearch’ sites in 1999.  Using innovative ‘Ajax’
functionality, now provides a quantum leap in consumer experience.  Like
Cheapflights, it is a unique and ground-breaking product.  For this is in
offering a direct and simple window into increasingly complex airline schedules and
worldwide connections. 

He added: “As one of the two oldest established travel websites, we at Cheapflights
believe that our own experience in building an international web business will help
provide the management expertise, industry contacts and consumer focus to help drive
the future world growth and success of  This is a perfect tool for those
who need to know precise flight times, routes and availability from anywhere to
anywhere else…  “
Frosti Sigurjonsson, CEO of said:

“Cheapflights is a tremendously successful travel company and we are excited to have
them backing our young venture. We look forward to tapping into Cheapflights’
expertise in helping reach its global potential.”


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