New managers to push ecommerce at Gulf

Two new managers have joined Gulf Air’s Distribution
and e-Commerce Department. John Matthews assumes the position of Manager Global Distribution System
(GDS) Strategies. An Indian national, John brings with him more than 10
years experience from Galileo International - a leading electronic
global distribution services provider for the travel industry - where he
worked in different positions.

In his new position, he will manage the relationships Gulf Air has with
the GDS providers. He will also be working on the improved processes to
streamline the GDS usage by travel agents.


Nicola Simionato, an Italian national, joins Gulf Air as e-Commerce
Manager to manage the online sales through Gulf Air’s web site His responsibilities include usability of the booking
process, managing products sold online and ensuring that all back-end
processes are fully aligned to support the online strategy.



Nicola, an engineering graduate from the University of Padova, comes
from Alitalia, where he was a Commercial Web Development Manager. He has
more than five years experience in Alitalia’s web sales department.
Previously, he has held positions as Web Project Manager, Web Master and
Web designer in several companies.


“The travel marketplace is a global arena, where travel agents and the
public on one hand and airlines, etc. on the other, work together to
transact various travel services,” says Gulf Air Vice President Sales
and Marketing Lee Shave.


“Global distribution systems have become electronic supermarkets
seamlessly linking them so that reservations can be made quickly and
easily. Our focus will be towards cost saving, streamlining processes
and manage the distribution utilisation towards better cost per booking.


Gulf Air Head of Distribution and e-Commerce Lars Denlew says John and
Nicola join the company with a wealth of experience and expertise in the
distribution and e-Commerce domain, which will be an added strength to
Gulf Air’s already well-established ecommerce set up.


“Our e-Commerce focus is to further develop this very important direct
distribution to our customers, e.g. easier and more accessible booking
online to both save costs and give better products and services to our
customers,” he adds. 


“e-Commerce plays a vital role in the entire gamut of today’s business,
not just limited to airline. I am sure our new managers will be able to
use their expertise and experience in achieving these goals.”