Kayak.com is launching a metasearch product for cruises, which will search multiple cruise sites for prices and itineraries and is the only site that offers consumers a choice of where to book. Through a partnership with World Travel Holdings (WTH), Kayak.com will search several leading cruise brands including CruisesOnly, Cruise411, Cruises.com and Vacation Outlet. Kayak.com will add additional sites including supplier direct in the coming months.
“Metasearch has changed the way people search for air, hotel and rental car and we are delighted to apply our award-winning search functionality to the cruising sector,” said Steve Hafner, co-founder and CEO of Kayak.com. “Finding the perfect cruise can be a tedious process since so many factors affect the itinerary and price. Only Kayak.com simplifies the search experience by returning hundreds of options and providing the sorting and filtering tools that enable users to edit search parameters and see results refresh instantly.”
Users can access the cruise product by clicking on the “Cruise” tab. From the cruise homepage, consumers can pre-select preferences to receive more qualified results.
On the cruise results page, users can sort results and filter preferences for easier comparison. Kayak.com is the only site that allows users to select more than one option, providing a more comprehensive results set.
Kayak.com allows users to “Pin” and save preferred flight, hotel, rental car and now cruise results. By “pinning” a specific result, users can keep that selection atop the search results as they evaluate additional options. For registered users, these pinned results will remain at the top during all future searches.
For additional information about an itinerary, the details link opens a box providing ports of call, photos and a list of booking options with prices per stateroom type. Consumers choose where to book and are sent directly to the site to make a purchase. Kayak.com is the only site that also provides the agency’s phone number for consumers unwilling to buy over the Internet. Unless otherwise marked, prices are per person based on double occupancy in $USD and do not include taxes and fees.