Hilton has launched its first, global meetings and events website to drive online meeting and event bookings as part of the company’s strategy to increase online bookings to 25% by 2009.
The new online product, which provides a hassle free experience for customers researching and booking meetings and events, will be supported by a global in-hotel poster advertising campaign across Hilton hotels internationally, an online advertising campaign and a direct mail campaign to over 80,000 meeting planners in the UK and Europe. An Enewsletter is also available on the website to promote latest offers and news to subscribers.
The website provides the meeting, conference and event industry with a one-stop shop for Hilton offers, news, room information and bookings globally. A new search function enables guests to view facilities from around the world and latest offers are clearly highlighted. Enhanced meeting room information provides customers with relevant, instant research and includes new virtual room plan capacities and dimensions.
Guests can request a bespoke, 24-hour proposal direct to the hotel of choice and Ebrochures can be tailored for meetings and event delegates and emailed or downloaded. The website also offers an Enewsletter subscription for meeting and event planners to receive the latest hotel news, meeting and conference deals and special offers.
Jude Bissert, Director Business Products and Promotions, Hilton International, comments; “The new website provides customers with a functional, up to date and hassle free online facility and is part of our drive to deliver a consistent and easy to use global product.
“We are also continually developing our meetings and events products to further exceed customer expectations and ensure consistency. Initiatives include the new website and its functionality, self-service Internet connectivity in meeting rooms in the UK & Ireland, new services at the hotel level and third party partnerships which deliver the latest and best value for money services to our customers.”