Emirates has appointed former
British Airways executive Glen Mintrim as its new head of sales for UK
and Ireland.Mintrim, 35, will be responsible for developing commercial strategies
and initiatives for driving revenue. He will lead the 35-strong sales
team supporting Emirates’ 91 flights a week to Dubai from London
Heathrow, London Gatwick, Birmingham, Glasgow and Manchester.
Prior to joining Emirates, he held a variety of senior sales positions
at BA for the last six years, latterly as a manager within global
accounts. He had previously held management positions at First Choice
and Co-op Travelcare. He will be based at the airline’s UK headquarters
in Gloucester Road, West London.
Mintrim will report to Vic Sheppard, Emirates’ Vice President, UK and
Ireland, who said: “Glen has the right mix of sales and marketing
experience in both the corporate and leisure sectors, and will have a
key role to play in our ongoing success story in the UK.”
Mintrim said: “I am delighted to be joining Emirates. It’s a tough
industry and the UK market is one of the most competitive in the world.
I am looking forward to the challenges ahead, where as a sales team we
will continue to build on our success.”