Gordon’s Guide - Adventure & Active Travel Worldwide announced today that it has signed an agreement with Adventures in Travel Expo and The Adventure Council to help market each party’s respective organization and services and to co-promote the adventure travel industry throughout 2007. GG, ATE and AC have created an integrated co-marketing arrangement that will provide the respective organizations with a range of marketing opportunities to travel agents, tour operators, resorts and destinations operating within the active and adventure travel industry.
These initiatives include Gordon’s Guide being a sponsor of the 2007 Adventures in Travel Expo in Washington, DC and the ATE/LA Times Travel & Adventure Show as well as the 2008 ATE Expos in New York and Chicago. Gordon’s Guide will also be the exclusive sponsor of the Dude Ranch Pavilion.
The organizations will also participate in co-marketing activities that include discounts and benefits from ATE and AC for GG clients, consisting of more than 1,000 vacation providers who service millions of active travelers.
“The alliance will benefit all parties involved and will help create a greater awareness of the adventure travel industry,” said Timothy E. Gordon, founder and CEO of Gordon’s Guide. “We are fully committed to ensuring the alliance’s success, and look forward to working with ATE and AC.”
“We are delighted to be partnering with Gordon’s Guide. This alliance will provide an extended platform from which travel agents and vacations providers may extend their sales channels,” said John Golicz, CEO, Unicomm LLC, producers of the event.
“The Adventure Council warmly welcomes Gordon’s Guide and its shared mission to promote responsible and sustainable tourism, which helps to protect the character, authenticity and diversity of adventure destinations worldwide,” added Costas Christ, President of The Adventure Council. “Gordon’s Guide understands the importance of preserving the earth’s cultural and natural heritage for future generations.”