Thomas Cook anticipates a major boost in bookings for European ski holidays over the
next few days thanks to significant snowfalls since Christmas.
Warm temperatures towards the end of 2006 meant that snow depth in most European
resorts was below average, and some areas had not opened for skiers as a result.
But Austria, Italy, France, Switzerland, Germany, Norway and Sweden have all
received 20-45 cm of snow over the weekend, improving conditions dramatically.
Skiers and snowboarders who have been holding back before booking their holidays for
January and February are now expected to start making arrangements.
The snow in Europe is set to continue this week, further improving conditions across
Robert Burgess, Executive Director, Retail, at Thomas Cook said: “There has been a
lot of negative media coverage about the conditions for skiers in Europe recently,
which may have deterred people from booking their holidays. But the good news is
that the recent snowfalls, with more on the way, has made a huge difference to
conditions. Anyone who hasn’t yet booked their trip can now do so, with reassurance
that the fresh snow will make for a great holiday. “