Cambria Suite brand lands at Boise

Choice Hotels International has celebrated the opening of a full-size, fully furnished replica of a guest
suite of its newest brand, Cambria Suites in the Boise International
Airport.An all-suites hotel, Cambria
Suites boasts a design that is more intimate and less institutional than
traditional hotel décor and guestrooms are 25 percent larger than standard
hotel rooms and feature separate living and work areas. 

The model suite, which opened on the lower level of the Boise International
Airport on December 15, gives travelers a sneak preview of the luxurious
room accommodations guests can experience when the first Cambria Suites
hotel opens in Boise early next year.  The 13’- by 30’-foot suite highlights
brand-standard features in each suite, such as two flat-panel televisions,
complimentary wired and wireless Internet access, MP3 jacks and CD/DVD
players, and a bathroom that is more like a spa bathroom than a typical
hotel bathroom.  The exterior of the pop-up suite resembles the outside of
an actual Cambria Suites hotel, so that travelers can see the fresh,
sophisticated and contemporary design of the brand.


“Airport visitors will be amazed at our suite and all of its upscale
furnishings and amenities,” said William Edmundson, vice president, brand
management and strategy, Cambria Suites.  “This airport suite is an example
of the ‘out-of-the-box’ approach we are taking to launch the brand.  It is
one of the many ways Cambria Suites will be connecting with consumers and
will add to the buzz surrounding this unique brand.” 



The suite will be open to visitors in the Boise International Airport
through mid-January 2007.  At that time, the pop-up suite will continue to
travel the country, “popping up” in airports and other locations across the
United States.