ARAMARK in marketing drive

21st Dec 2006

Blue Square Studios has been selected by ARAMARK Harrison Lodging to relaunch its website and enhance its e-commerce capabilities.

Blue Square Studios will support ARAMARK Harrison Lodging’s marketing structure with its Hospitality Toolkit tm allowing each of the company’s properties to create and manage online content, packages and promotions while maintaining the integrity of the corporate graphics standards and brand identity.

ARAMARK Harrison Lodging provides a wide range of professional services, including meeting and recreational support services to conference and corporate training centers, specialty hotels, national and state parks, resorts and other tourist destinations throughout the United States.  Blue Square Studios’ Hospitality Toolkit tm gives each property’s sales team the capability of tailoring their marketing messages to their respective markets while giving the corporate sales and marketing team efficient and effective oversight.

Additionally, Blue Square Studios and its marketing/branding partner Dana Communications are updating the company’s website,, to incorporate a new flash-based functionality for searching properties, viewing activities and other interactive features. Guests will be able to view individual websites for each of the 43 properties, and select hotels on the basis of their location, amenities or the guest experience they seek.

“Blue Square Studios is pleased to be chosen by ARAMARK Harrison Lodging as their criteria for the firm selected to realize their goals were clearly very high,” said Shane Ettestad, President & CEO of Blue Square Studios. “We are able to deliver immediate capabilities that both empower the marketing teams and enhance the synergistic impact of the company as a whole by making consistency and standardization easy.”



Recommended for you

Follow Breaking Travel News

Travel Events Calendar

Media Partnerships

Global Restaurant Investment ForumThe Hospitality & Tourism SummitCATHIC
ITB AsiaChina Outbound Travel & Tourism MarketThe Travel Marketing Store
Serviced Apartment SummitWorld Travel MarketIMEX
AHICWTTCRoutes Online
UBM Aviation