TravelCLICK’s quarterly eMonitor results indicate continued robust health for the hotel industry based on electronic distribution performance for the third quarter of 2006. The data shows that worldwide electronic hotel revenue from the Global Distribution Systems (GDS) and key Internet sites increased 14.7 percent over the third quarter of 2005. The number of electronic room nights booked for the third quarter increased 5.2 percent over the same time last year, while the Average Daily Rate (ADR) increased by 9.1 percent. The average length of stay for the third quarter 2006 was 2.15 nights, nearly the same as last year.
TravelCLICK’s proprietary database of electronic distribution performance provides a comprehensive foundation for data analysis and trend forecasting that is used by the global hospitality industry in the development of integrated distribution strategy. Observations for the market based on this latest data include:
* Travel agency room nights through the GDS will continue a growth trend, surpassing 100MM room nights by the end of 2006.
* The GDS channel will continue to produce among the highest ADRs in the market, leading its Internet counterparts by as much as 30 percent
* The landscape of electronic distribution will see continued growth over the next 12 months:
* With recent market consolidation, the GDS channel will continue steady performance against hotel industry growth, with up to one-third of global hotel bookings.
* Merchant Programs will expand their reach globally, and technology advancements will make it easier for hotels to conduct business directly with online wholesalers.
* Top markets, including New York, London and Hong Kong, will continue to trend with their respective economies, while new high-growth markets emerge, including Shanghai, Beijing and Singapore, as well as markets in Latin America and the Middle East.
“Third quarter travel agent results continue to show steady growth,” said TravelCLICK Vice President of eMarketing Solutions John Hach. “In addition to the increase in room night growth of 4.9 percent, the significantly higher ADR for travel agent bookings compared to bookings made via the Internet demonstrates a continued reliance on travel agents for servicing the consistent and reliable upscale travel community.”
eMonitor results are compiled from TravelCLICK’s comprehensive proprietary database, which is the exclusive source of hotel industry electronic distribution data from the Amadeus, Galileo, Sabre and Worldspan GDS. TravelCLICK’s eMonitor also includes hotel bookings made through third-party travel Internet websites powered by Pegasus Solutions.
Travel Agent Component
Travel agent bookings represented 80.1 percent of total room nights. The travel agent component of GDS bookings had a 9.3 percent increase in ADR and a 14.6 percent increase in revenue versus the third quarter of 2005. Travel agents also continued to be a key source of higher rate business for hotels. The average rate for room nights booked through travel agents was 33.3 percent higher than the average rate for room nights booked via the Internet.
Year-to-date for 2006, travel agent hotel room nights via the GDS were up 6.2 percent, driving a 7.3 percent growth in ADR from the same period in 2005.
Internet room nights, sourced from consumer online transactions on GDS-powered Internet sites and Pegasus-powered third-party sites, showed a gain of 6.4 percent compared to the third quarter of 2005. ADR was up 8.3 percent for Internet bookings; revenue was up 15.2 percent compared to the same period last year.