Thomas Cook site adds video previews

With hundreds of thousands of Britons now researching their holidays
online, Thomas Cook has launched a new interactive website
www.thomascookinspires.com,
designed to make choosing a destination and resort even easier. Thomas Cook pioneered in the dotcom revolution back in 1995 and was one
of the first travel company’s to launch a website. Today, its website is
one of the top five holiday websites visited in the UK, and Thomas Cook
has taken its online offering one step further.  Whilst other tour
operator sites offer footage of destinations, www.thomascookinspires.com introduces a whole new element
with the ability to easily download footage to any PC, Mac, Ipod or
mobile phone for free.

The video footage is from the company’s own TV channel and it will
provide an overview of a destination, with film footage of beaches,
hotels, resort centres, local sights and activities and more, with audio
commentary from Thomas Cook TV’s popular presenters.

 

Working in tandem with Thomas Cook’s main website,
www.thomascookinspires.com
provides holidaymakers with access to hours of footage of countries,
destinations and hotels from around the world.  The site will also offer
holidaymakers the chance to make an online booking, by redirecting them
straight to the relevant page on Thomas Cook’s main site
(www.thomascook.com).

 

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Ian Derbyshire, Executive Director, Thomas Cook Holidays Division said:
“Choosing a holiday can be a big - but very enjoyable - decision. We
want to offer our customers as much information on their holiday as
possible so that they can find the perfect trip. We see
www.thomascookinspires.com as an
element of the brochure-of-the-future and our intention is to increase
the footage available and introduce new services to our customers in the
coming months.  We’re looking at how to take this even further - having
webcasts in the resort so you can see the sun-lounger you want before
you even get there!”

 

The website currently features 42 destinations, 68 resorts and 632
hotels. 
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