Sidestep had signed a distribution deal with Orange to power the online travel service on it’s www.orange.co.uk web portal.
The two-year UK deal incorporates SideStep’s travel search technology into the travel channel, giving Orange customers access to the best travel deals on the web.’
SideStep’s real-time, dynamic technology will allow Orange customers to compare and contrast flight, hotel and car insurance deals between OTAs and more than 600 airlines, 150,000 hotels and 30,000 car rental sites worldwide.
SideStep’s first major distribution deal in the UK forms part of the company’s plan to replicate the success it has achieved in the US, and reflects its commitment to drive more traffic and leads to its supply partners.
Kevin Eyres, Managing Director, SideStep Europe, said, “Travel search is the perfect solution for site owners who want to provide the best travel experience to their customers. SideStep’s innovative real-time search technology allows Orange to confidently provide its customers with the ability to find the best travel deals on the web.”
Charles Delamain, Director of Partner Solutions at Orange, said, “Providing our customers with quality services and solutions is a core ambition for Orange. Working with SideStep means we get a best-in-class travel search solution from the company that created the travel search category.”
In addition to offering its price comparison services via SideStep.com, SideStep also powers travel search services for Amazon and Forbes’ new luxury travel website, ForbesTraveler.com, in the US. In 2005, SideStep generated more than £1 billion in gross bookings for its travel provider partners in the US and is looking to repeat this success within the UK and European markets.