Bezurk.com signs deal with Accor

Asia Pacific search engine Bezurk.com has signed a marketing partnership with Accor Hotels & Resorts.

Through this partnership, Bezurk.com will drive consumers directly to Accor’s 7 new brand websites which have been specifically designed for Asia Pacific users (www.sofitel-asia.com, www.grandmercure-asia.com, www.novotel-asia.com, www.ibis-asia.com, www.mecure-asia.com, www.allseasons-asia.com, www.formule1-asia.com).

Accor’s Vice President Distribution & Information Systems - Asia Pacific, Maria Taylor, said “This partnership aligns well with our strategy of broadening distribution reach for our hotels and at the same time engaging directly with customers through our brand websites.” Maria added “Bezurk is the ideal platform to promote our best on-line ‘Hot Deals’ and to merchandise our up-sell options like breakfast and spa packages.”

“With its extensive hotel network, competitive pricing and superior online functionality, Accor offers travellers substantial value,” said Craig Hewett, Founder & Chief Marketing Officer, Bezurk, “We’re confident that this value will resonate with Bezurk users, and we are excited to be an important part of Accor’s marketing strategy.”
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