Euro Relais is launching its new corporate identity simultaneously with the 2007 brochure. The new logo is in line with the growth that Euro Relais has been experiencing.
With guests from more than 50 countries and a unique portfolio of properties in 16 countries, tour operator Euro Relais has experienced considerable growth since the introduction of its online reservation system in 1999. Starting Monday, December 18th, the new house style will be implemented in all forms of communication, including the 2007 brochure and www.eurorelais.co.uk website.
New logo emphasises international character
In the new Euro Relais logo, the shape of the house in more taut lines ensures recognisability. The green in the logo emphasises the typical character of Euro Relais holiday homes, while the golden yellow centre of the house illustrates quality. The rounded shape through the logo underlines the international character of Euro Relais, as well as the addition of ‘holiday homes’ in four languages.
Four-language brochure shows a selection of homes on offer
The launch of the new corporate identity is linked to the publication date of the new 2007 brochure. New to the Euro Relais brochure are the countries of Denmark and Turkey. The summer and winter offers are presented in an original fashion in a single magazine that shows only a selection of the more than 7,000 holiday homes on offer. This annual brochure is being published in four different languages (Dutch, French, German and English) in an edition of 80,000 copies.