Universal Orlando Resort in Florida has launched an
exclusive new offer for UK holidaymakers - buy a Universal Orlando Resort adult
ticket and receive a child’s ticket absolutely free.The new offer represents the
most significant value ever offered by Universal Orlando Resort in the UK.
The Free Kids Tickets offer is available for a limited time only and is valid for
purchases made between 1 January 2007 and 30 April 2007, for travel anytime during
2007. It is the first time such as offer has been available to UK visitors.
To promote the offer, Universal Orlando Resort is also launching its biggest ever
advertising campaign, which goes live in the trade press today (15 December 2006)
and is being rolled out to consumer media on 6 January 2007. The advertising will
cover print media, including national newspapers and consumer magazines, online
portals and radio. The campaign will also be supported by marketing and PR
activity, to ensure a fully integrated approach.
David McKee, Director of Sales and Marketing for Universal Orlando Resort, UK,
commented: “We are excited to be able to extend our best offer yet to UK visitors
to Universal Orlando Resort and as such as we are putting significant effort and
resources behind the campaign. We aim to target families in January as they start
to plan for their holidays and are confident that the Free Kids Tickets Offer will
provide an incentive and reward to encourage early bookings.”
The Free Kids Ticket is valid with the purchase of a full price adult two-day /
two-park ticket which already includes a third day for all visitors absolutely free.
It includes entrance to Universal Orlando’s two parks - Universal Studios and
Universal’s Islands of Adventure - as well as the entertainment and dining complex