Flybe is celebrating
the success of its Fair Deal on Baggage initiative pioneered by the
airline back in December 2005.Since its inception a year ago, the innovative move by Flybe has undone
an historical inequity in which the cost of handling baggage had been
spread across all travellers, regardless of how much baggage they
brought on board.
Despite some other airlines insisting that they would not be following
suit, twelve months on, easyJet, Ryanair, Aer Lingus, BMI Baby and
yesterday BA have all recognized the success of the Fair Deal on Baggage
model and have followed the precedent set by Flybe by introducing their
own baggage charges.
The most recent announcement by BA further indicates Flybe’s Fair Deal
on Baggage business model is the future of the industry, consolidating
Flybe’s position as a leader in the low cost carrier sector. Flybe is
pleased that BA has acknowledged this position and recognized the
benefits for the consumer.
Mike Rutter, Chief Commercial Officer, Flybe, comments: “Flybe is a
pioneer in the low cost sector and introduced hold baggage charges as
the next logical step for this vibrant part of the aviation industry. A
year on, the model has proved extremely successful and has set a
standard in the aviation industry which others have emulated in order to
keep up with the changing face of the sector.
“Until the introduction of the Flybe Fair Deal on Baggage back in 2005
the cost of handling baggage had been spread across all travellers,
regardless of how much baggage they brought on board. By introducing
the Flybe Fair Deal on Baggage we extended our fair and transparent
pricing strategy. We are delighted that other airlines have followed our
initiative and finally recognised that this is the way forward to
benefit the consumer.”