Sheffield’s G Design and Advertising (GDA) has put a face to the name of a rising star in internet holiday accommodation.

GDA is responsible for creating a consistent brand identity for Alpharooms.com, a web-based agent for discount hotels and apartments across the world.

After seeing off competition from four other agencies, GDA was charged with creating a corporate image for Alpharooms, which included a guideline manual for staff and suppliers, company literature and online materials.

Jemma Peat from GDA, said: “We are really enjoying working with Alpharooms and are very proud of the corporate image we have created for them. Our complete understanding of their design brief and the ongoing needs of their marketing department was key to our success in this project and has formed the basis of our relationship with them.

“Alpharooms has one of the most comprehensive ranges of hotels available on the internet and now the company has a corporate face that is more than a match for the excellent name it is forging in the travel industry.”

GDA is continuing its work with Alpharooms and has been instrumental in creating the branding for its sister company Transferstore.com. Additional projects are ongoing, which will further boost the company’s presence in the web-based travel market.
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