Avis Europe, BA renew partnership

Avis Europe and British Airways are extending their strategic partnership for a further three years.

Avis and British Airways (BA) will continue to work together to enhance their customers’ travel experience, delivering a host of customised benefits to BA Executive Club members.  British Airways is Avis Europe’s largest partner for rental and revenue.

There are further enhancements to the Avis offering following the launch of its ‘Inspired Change’ programme of continuous improvement, in early 2006.  These include a new, clearer Rental Agreement; a Rapid Return process that allows the vehicle to be returned in just one minute; greater availability of Satellite Navigation services throughout the Avis Europe network, and the introduction of Fuel Up Front, a convenient and cost efficient pre-pay refueling option, available at key airport locations.

Travel agent customers will also benefit from the renewed partnership with the opportunity to earn up to 750 BA Miles per rental, a potential 15% discount on Avis car rental, and frequent mileage promotions throughout the year.

“The renewed contract with British Airways is extremely positive news. Our partnership will continue to offer extensive benefits to our mutual customers,” says Simon Palethorpe, Group Commercial Director, Avis Europe.  “In addition, Avis will be offering a fantastic partnership re-launch promotion in January 2007, when we will be giving millions of bonus BA Miles to our British Airways Partnership customers.”

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Tiffany Hall, Head of Marketing and Distribution, British Airways says: “Avis has provided our Executive Club members with an excellent service over the past ten years and we are very pleased that this partnership will continue. The renewed partnership will offer further advantages to our Executive Club members through the new service initiatives Avis has introduced over the past year.”
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