Spanish hotel chain Hoteles Centro Ciudad (HCC) is tapping into new revenue streams with a signed agreement for Pegasus Web Services by Open Hospitality. HCC Hotels, which operates six three- and four-star hotels in Barcelona, has also renewed its agreement for the Utell by Pegasus(TM) representation service for three years.

Recognizing the global expansion of online business for today’s hoteliers, HCC Hotels has selected Pegasus’ Web services to improve the company’s Web presence and maximize online bookings.

“We wanted to increase bookings through our Web site, www.hcchotels.com, and knew it was necessary to improve both design and booking functionality to do so,” said Jose Luis Abad, sales manager for HCC Hotels. “Pegasus Web Services provides a robust Internet booking engine and can also assist HCC with Web site design, search engine optimization and e-mail marketing - all of which help increase traffic and bookings.”

Through a strategic relationship with Open Hospitality, Pegasus offers its hotel customers a total Web marketing solution that seamlessly integrates with central reservation systems while maintaining the hotel’s desired branding standards. Web services tools include Web page design, an Internet booking engine and encompass a wide range of online activities to generate hotel bookings.

“The integrated Web services offering allows Pegasus to play a guiding role in HCC’s strategy to increase its online commerce,” said Avelina Iglesias, regional sales director for Pegasus. “As HCC seeks to increase bookings through its own Web site, it will continue to maximize other crucial channels through the sales activities and promotional programs of the Utell by Pegasus representation service.”

Utell by Pegasus is the world’s largest hotel representation service, with more than 700,000 rooms represented worldwide. Thousands of reservations are handled each day for member hotels through Utell’s UI chain code on the global distribution systems, across leading Internet channels, and through Pegasus’ voice reservations centers. Member hotels additionally benefit from dedicated customer support staff who can advise hotels on rate strategy and revenue management practices. HCC Hotels has been represented by Utell by Pegasus since 1999.
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