Best Western expands distribution

Best Western hotels is now bookable via a direct interface on the online hotel reservation platform
www.travelres.com - powered by German-based hotel.de.  By this, more than 4,200
hotels of the Best Western group can be booked directly and immediately, with
no delay, via www.travelres.com.

Best Western is the first hotel group disposing of a direct interface to the
online hotel reservation service www.travelres.com. Any reservation of a Best
Western hotel activated through www.travelres.com will be transmitted directly
into the hotel chain’s reservation system, i.e. CRS (Central Reservation System).
Until now, the reservation was handled via the switch partner Pegasus.

“The advantages for the booking customer resulting from this strategic
partnership between www.travelres.com and Best Western are obvious”, says
Reinhard Wick, CSO of hotel.de AG.  “The direct connection without any
intermediate steps first of all guarantees a quicker availability check
and in addition, assures a direct and thorough transmission of all relevant
data.” By means of so-called “direct connects”, all rate types and conditions
are automatically displayed and the booker can use www.travelres,com as if
he booked via the hotel’s own website.

Bookers can now access Best Western early-bird rates, daily-updated best
price rates and negotiated company rates. “Besides process optimization
achieved by a centrally operated data administration, the direct connect
partnership with www.travelres.com supports our price and distribution
strategy in an excellent way. Hotel rates, conditions, hotel information
and availability are now displayed on www.travelres.com in the same way
as on our own booking pages. With this direct interface www.travelres.com
ensures an attractive and - above all - a customer-friendly display of our
hotels,” says Carmen Dücker, Head of Electronic Distribution and
Information at Best Western Hotels Germany. “Hotel descriptions are at the
customers` disposal in eight languages, for example.  He explains: “We have
declared www.travelres.com as our Preferred Partner in the segment of
online sales, as this reservation platform presents our hotels in an adequate
way, and at the same time supports our strategy of ensuring rate parity and
reducing distribution costs.”
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