Amadeus has been selected by Golden Tulip Hospitality Group to provide its Property Management System (PMS), a central, multi-property platform, to deliver an improved guest experience and optimise access to information across the organisation. The hotel group is currently increasing its presence across Europe, North America, Asia and the Middle East through both dynamic expansion and acquisition.
Golden Tulip has also selected the Amadeus Revenue Management System (RMS) to analyse and forecast revenues accurately and means that the group is able to identify commercial growth opportunities, and optimise cross-selling across its hotels. Both the PMS and RMS systems can be provided on an Application Service Provider (ASP) model which means Amadeus hosts and maintains the applications remotely.
“We have embarked on an ambitious growth phase which will see us expanding to, and within, many markets. It is essential that this growth is founded on next generation technology if we are to deliver the personalised service to customers that they expect from Golden Tulip,” according to Riko van Santen, Director of ICT & Electronic Distribution,, Golden Tulip Hospitality.
He continued: “Offering hotel properties with access to a centralised system will ensure we are able to increase our revenues and market share by delivering a consistent customer experience that is proven to enhance customer loyalty.”
Guest data and information on reservations, rates, check-in and check-out will be available on one central system. As a result, staff in cross border properties will be given the opportunity to recognise guests, deliver a personalised experience and up-sell and cross-sell when appropriate.
“Golden Tulip is taking a pioneering approach to technology adoption and is an example to other hotels looking to increase revenues and save costs whilst improving customer service,” said Richard Kürzl, Managing Director, Amadeus Hospitality, Germany.
“Adopting both the Amadeus PMS and RMS will ensure that the hotel group is able to use the information that exists across the group to take the dynamic decisions needed to stay ahead in what is an increasingly competitive market,” he continued.
By opting to have both solutions hosted at Amadeus’ data centre in Germany, Golden Tulip has avoided significant capital expenditure on hardware, installation and maintenance. “The decision to have the solutions hosted and run by Amadeus - instead of an in-house team - was a big one. It required putting a significant amount of trust in Amadeus. But after visiting the centre and speaking to some of their long-term customers we had no doubts that it is the most cost-effective approach. In the end, if some of the world’s largest airlines are willing to entrust their mission-critical data to Amadeus, then so are we.”