For the first time the ITB Berlin, which takes place from 7 to 11 March 2007 in the halls on the Berlin Exhibition Grounds, is publishing a set of guidelines for exhibitors. This 30-page publication in German, English and Spanish provides exhibitors with advice that is invaluable for the planning, staging and subsequent assessment of their display at the world’s leading travel trade show. For newcomers to this event in particular it is a source of much useful information.
The chapter on preparing for this trade show contains helpful advice for planning an efficient presentation. It covers every aspect, from a definition of the objectives at the trade show, planning the event, scheduling, the stand concept and design, and the final checks, with all the important items presented in a concentrated form. The chapter dealing with the professional staging of the fair is also extremely useful. For example, it shows typical errors that should be avoided in order to ensure the success of discussions with customers. This publication also assists exhibitors in their post-fair assessments. The guidelines for exhibitors can be ordered from firstname.lastname@example.org.
The ITB Virtual Market Place at www.virtualmarket.itb-berlin.de is also available to exhibitors and trade visitors to assist with their preparations for this event. The online catalogue lists all the participating firms, together with information about their products and contact details. The exhibitors at the ITB Berlin 2007 can be found here from mid-January onwards. The subject matter is constantly being updated and can be viewed 24 hours a day. In this way internet users can keep informed throughout the year about the offers and services provided by all the exhibitors. To improve your planning you can already make use of the Business Guide in order to establish contacts with exhibitors and arrange appointments. Trade visitors who order their tickets in advance online at www.itb-berlin.de/eintrittskarten can avoid delays when they actually arrive at the ITB Berlin 2007. For the first time all exhibitors who register in advance will be able to use the fast-track access points which have been specially set up for them at the North and South Entrances.