The arrival of the Caribbean Airlines newly branded Boeing 737 marks the start of an exciting era in the regional aviation industry. A brand new airline, with a global reach and global standards, is about to take to the skies.

This aircraft is the first in the Caribbean Airlines fleet to be painted and outfitted in the new livery, complete with the magnificent hummingbird logo on the tail. The tag line “the warmth of the Islands” indicates the mood and the atmosphere Caribbean Airlines seeks to generate. It conjures up the diversity of the region, its food, music, décor, language and personality.

“Caribbean Airlines is rooted in Trinidad and Tobago and the Caribbean, but its outlook is international: a Caribbean carrier with an international perspective. It is a pan-Caribbean airline serving the world”, stated Peter Davies, Chief Executive Officer.

 

More than competing for existing traffic in the region, Caribbean Airlines is interested in creating demand. A fresh approach to pricing and fare structures will help to achieve its aim to become the number one carrier in the Caribbean.  Extra flexibility will be important—for instance, flying one way economy class and returning in business class; discounts for senior citizens, children and students are just some examples of how the airline will reflect customer requirements. The new structure and levels of service should give every customer a sense of receiving good value for money.

 

New routes are already under review, together with a more effective intra-Caribbean network linked into worldwide destinations. Other developments are in the pipeline and these will be revealed as Caribbean Airlines moves closer to its launch date on January 01, 2007.
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