Choice revels in Cambria success

28th Nov 2006

Choice Hotels
International has highlighted the continued strong
adoption it is seeing from the development community for its new
all-suites, select-service brand, Cambria Suites.The company executed
contracts for five Cambria Suites hotels in the third quarter, which
included properties in the following cities: Baton Rouge, Louisiana;
Birmingham, Alabama; East Greenwich, Rhode Island; Kansas City, Kansas; and
Omaha, Nebraska. As of September 30, 2006, Choice had franchise agreements
executed for 33 Cambria Suites hotels across the country.

Cambria Suites, an all-suites hotel, boasts a design that is more
intimate and less institutional than traditional hotel décor and guestrooms
that are 25 percent larger than standard hotel rooms. Hotels offer the
latest in technology, from a large-screen plasma television in the lobby to
two flat- panel televisions, MP3 jacks and CD/DVD players in the guestrooms
and complimentary wired and wireless high-speed Internet access throughout
the property.
  “Our business is developing new hotels that satisfy our guests wants
and needs, which are changing with a new generation of travelers who are
technically savvy and have clear expectations of what they desire in a
lodging experience,” said Ron Kendall, president of Buffalo Lodging and the
developer of the East Greenwich, Rhode Island property. “Our research into
Cambria Suites indicates it is a brand that will attract and satisfy this
changing traveler profile with a contemporary, affordable product.”
  Cambria Suites has been strongly received by developers in large part
due to Choice Hotels’ commitment to create long-term brand equity while
maximizing franchisees’ return on investment, which will be guided by
consistency at the property level as well as comprehensive national and
local support.
  “We were immediately attracted to the brand and very excited to be
developing Cambria Suites hotels in the Omaha and Kansas City markets,”
said Rod Hinz, managing partner of Hinz Hospitality Group, LLC. “Initially,
we were a bit hesitant about investing in a new brand. However, we chose
Cambria Suites over a number of other franchises due to the tremendous
support and commitment Choice is making to ensure the successful launch and
establishment of brand.”
  The first Cambria Suites property is scheduled to open in Boise, Idaho
in January 2007. Other properties under construction include Akron/Canton,
Ohio, Savannah, Georgia, and Green Bay, Wisconsin. Construction of both the
Boise and Savannah properties can be tracked live via Webcam at
  “We recently concluded a very well-received nine-city road show, during
which we met with hundreds of hotel developers across North America,” said
Brad LeBlanc, vice president, franchise sales, Choice Hotels’ new
construction brands. “What we continue to hear from the development
community is that Cambria Suites is the right brand at the right time for
the right market - the ideal fit for today’s development needs.”
  “Developers are also very excited about Cambria Suites due to the
dedicated support we are providing our franchisees to enable the brand to
reach its full potential,” said William Edmundson, vice president of brand
management and strategy for the Cambria Suites brand. “Our brand team is
comprised of industry veterans with exceptional strengths in the areas of
operations, development, and sales and marketing. Our product offers great
appeal to both business and leisure travelers. Momentum behind the brand
remains very strong.”


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